Infographic--Twitter Should Only be a Small Piece of Your Marketing Efforts

Posted by Rachel Blankstein
Rachel Blankstein
Rachel is a serial entrepreneur with a successful track record in launching businesses. Rachel launched and gr...
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on Tuesday, 17 April 2012 in Comparz Blog

There is a lot of hype around Twitter these days.  While Twitter is a brilliant tool, it should not be the entirety of your marketing strategy.  The below graphic displays the inputs to the marketing funnel and how the funnel can lead to actual sales, which is what really matters to all of us.  As the data shows, it is tremendously difficult to get leads or sales from Twitter.

twitter comparz 2 1 

For those of you interested in learning more about the online marketing funnel, two great resources include: Hubpot's Marketing Grader and Marketo's Social Media Tactical Plan.

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Rachel is a serial entrepreneur with a successful track record in launching businesses. Rachel launched and grew the Data Services business at U.S. Cellular to a $100 Million business. Rachel’s was also previously Founder & CEO of econfidant.com, a dating and relationship advice site, which was sold to Innovive. Rachel also led Product Management at crowdsourcing site InnoCentive.com and had a consulting practice dedicated to online customer acquisition and strategic business growth. Rachel also holds an MBA from the University of Chicago.

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Fabrizio Faraco
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Fabrizio Faraco Tuesday, 17 April 2012

Rachel Great post. Infographic give a sticky flavour to sometimes we marketers say everyday: there's no single medium, tool or network that can accomplish all the marketing. the first step is a strategy. Rachel I'm gonna share this to everybody in my network and pin it too! thanks for producing it!

Jim Van
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Jim Van Wednesday, 18 April 2012

Indeed...a very telling info graphic that shows Twitter to be a somewhat limited. Seth Roden has stated on several of his posts that Twitter has become irrelevant, stating that the majority of content is 'garbage'. Personally, I wouldn't go nearly that far, but do confess that my tweet reading is limited to my Flipboard feed these days. Still, it is monitored enough to make it one of many SN sites on which to maintain a presence....but agreed: it should be a portion of one's overall marketing strategy...

BTW- loved the life of a tweet section

Anneliz Hannan
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Anneliz Hannan Thursday, 19 April 2012

Nice infographic Rachel..great with the worms spewing from the marketing funnel! Of course will pin it. Agree, never put all your eggs in one basket. Thanks

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