For marketers, bloggers, PR practitioners, and others who want to track the reach and impact of their tweets, there are many tools out there that are freely available online, but only a few that are really useful.
Tweetreach is one of the best, a great tool that allows you to enter keywords and then presents in a clear and nicely organized format an analysis of the tweets that incorporate those keywords. Type in a topic, title, or name, and Tweetreach will tell you who tweeted and retweeted the phrase and how many people it reached.
The only downside to Tweetreach is that its results are ephemeral, lasting only for a few days and then disappearing, so you have to use it immediately to track results.
A more permanent record is available through Topsy, an excellent tool that allows you to search for topics by keyword and gives you the source and a full trail of tweets for the topic, flagging those members it deems influential.
Another good way to track the reach of your tweets is to use Twitter’s own search feature. Enter keywords, and it provides a good record of the Twitter members who have tweeted those words and phrases.
Some people also like Monitter for real-time tracking, but its dark screen is difficult to read and navigate.
Collectively, these tools can give you a good idea of how well your topics are resonating.
In a different vein are tools such as Tweet Grader and Tweetlevel that give you a profile of your influence on Twitter, a personal snapshot with stats and scores that are amusing but fairly superficial.
There are many more free Twitter tools available for dedicated and general purposes that you can discover on lists like The Ultimate Collection of Free Twitter Tools, Twenty-Six Twitter Tools to Track Tweets, 100 Top Twitter Tools, The 18 Best Tools to Analyze Your Twitter Hotness, and The Only Twitter Applications List You'll Ever Need.
Sample them and see which ones work best for you.
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